
Videodrome / 1983
Videodrome — UK campaign poster
A red corridor of screens draws the viewer inside Videodrome. Its horizontal composition contrasts with the blue US campaign.
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The Museum / The material life of cinema
The posters that filled theatre walls. The images that drew audiences in. The editions collectors return to. Explore Cronenberg’s cinema through original campaign material, artist prints and home-video releases from our sister stores, Rare Prints and Posters and Rare VHS and LaserDiscs.
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01 / Selected objects
Original theatrical campaigns from around the world: bold images, alternate titles and designs that gave each film a different public face.
02 / Selected objects
Japanese theatrical handbills bring striking artwork and distinctive typography to an intimate, collectible format.

Scanners / 1981
Electrical energy and a screaming figure turn the scanner into a graphic emblem.
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03 / Selected objects
Scene photographs made for theatre display, with the original campaign borders and typography that frame each moment.

Scanners / 1981
Pierce’s studio and its monumental sculpted head become the centre of this theatrical lobby card.
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Scanners / 1981
The laboratory opens into a wide tableau of people, equipment and controlled space.
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Scanners / 1981
Electronic equipment erupts in sparks. Machinery becomes another surface on which the campaign makes psychic power visible.
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Scanners / 1981
Kim and Vale appear at a telephone. The quieter image widens a campaign otherwise associated with bodily shock.
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Scanners / 1981
The burning cars turn psychic conflict into a large public spectacle. A scene photograph becomes part of the theatre’s display.
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Videodrome / 1983
Max and Nicki share the frame in an original publicity image bordered by the film’s campaign design.
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Videodrome / 1983
The working relationship between Max and Harlan becomes one of the images chosen to represent the film in a theatre lobby.
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Videodrome / 1983
A burning interior brings the film’s violence into the theatre lobby.
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04 / Selected objects
Cronenberg’s worlds reimagined by artists including Sara Deck, Jay Shaw, Kilian Eng and Doaly. Explore numbered screen prints, variants and giclée editions.

Dead Ringers / 1988
A black, branching silhouette gives the twins’ entwined identities a stark graphic form.
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eXistenZ / 1999
Two profiles share a dark organic silhouette. The negative space gives the film’s unstable identities a spare graphic form.
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Rabid / 1977
A red figure is isolated within a crowd of faces. The composition lets an individual infection expand into a collective image.
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Videodrome / 1983
Monitors and faces become a page of transmissions, printed in seven colours with three metallic inks.
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Videodrome / 1983
Screens and faces form a panelled narrative in a restrained three-colour variant, limited to 13 numbered prints.
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The Fly / 1986
A blue face, orange field and repeated eyes turn transformation into a vivid graphic pattern.
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The Fly / 1986
Hot pink, repeated eyes and fragments of the body reorganise the film into a graphic portrait. Compare the regular colourway.
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05 / Selected objects
Films made physical. Collectible sleeves, discs and boxes trace the changing design of home cinema.